About

Highlite is a sparkling Yerba-Maté beverage with a healthy dose of natural caffeine.

The first people to try Highlite raved about experiencing a boost in clarity. Being in the moment. Feeling energized. You know that light bulb feeling, when an idea suddenly hits you?

Our mission is to lift you up and give you that clarity to be in the moment!

Good to know

Our Yerba-Maté absorbs all the goodness from the soil and all the energy from the sun, making Highlite naturally caffeinated. This gives you a sustained and healthy energy boost, not the jittery sensations you get from coffee, or the sugar crash you get from soft drinks.

The slightly sweet taste of Highlite comes from the sweetness of the stevia plant, and thus contains zero calories, sugar or carbs… zero, zilch, nada, nothing.

Our Maté is hand-picked in the rainforest of Argentina, soaking up all the goodness from the soil and all the energy from the sun. Highlite is fresh brewed in small batches in the best craft breweries in Asia.

Our story

Our story started at a kitchen table in one of the most futuristic cities in the world: Shanghai. Fast-paced city life made us live in the future, instead of the now. That is why we created Highlite: a sparkling Maté tea that lifts you up and gives you the clarity to be in the moment!

Our founding team

Daniel de Smeth – GM & co-founder

A young entrepreneur from Amsterdam, Daniel lives in Shanghai and loves building beverage brands. He has a weakness for hamburgers and loves techno music.

Ian Ford – Co-founder

A wine industry veteran and serial entrepreneur from New York, Ian has lived in China for over 20 years. He doesn’t go anywhere without his lovely dog Maddy.

Rogier Bikker – Co founder

An entrepreneur from Rotterdam running creative advertising agency Tomorrow in Shanghai. Rogier loves adventures, and once drove with his car from Shanghai back to Rotterdam.

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